A multi-platform app that exists on mobile and TV. Now TV offers users the latest movies, tv shows and sports both live and on-demand. Being a fun, young and energetic brand, the redesign of the app needed to echo this. This along with determining how best to handle live and on-demand content were key challenges during the project.
As Now TV was ever evolving during the redesign, it meant that additional features were being added to the scope of the project; including Chromecast, Auto-play of the next episode, My TV. This also meant that the redesign would have to be adaptable to possible future evolutions.
the main focus was the redesign of the mobile and tablet apps for Android, iOS and Windows. As Now TV is available across a broad range of devices; it was key that all the apps looked visually consistent, while taking into account the standard behaviour’s of the different operating systems it is available on.